The brief

Next Level opened as a new drive-through coffee shop on the Pomeroy Road, offering a strong menu of drinks and freshly made treats. While the product was excellent, the team wanted to make it easier for customers to choose what to order, particularly in a fast-paced drive-through environment.

They also wanted visual content they could reuse across social media — without creating separate content for different platforms.

The focus was clear:

• Food and drink only

• Clean, high-quality photos and videos

• Content that worked in-store and online

The challenge

In a drive-through setting, customers have limited time to decide. Without strong visual cues, even a great menu can feel overwhelming or be overlooked.

Next Level needed a way to:

• Showcase their food and drinks clearly at the point of ordering

• Improve the customer experience in the drive-through

• Create reusable content for ongoing social media marketing

The approach

We created a set of brand-aligned visual assets designed specifically to support customer decision-making.

The content was planned with real use in mind — not just aesthetics. Photos and videos were produced to be displayed on a TV screen within the drive-through, allowing customers to clearly see the range and quality of what was available as they ordered.

At the same time, the visuals were created to work seamlessly across social media, giving the business flexibility and longevity from a single content session.

The focus throughout was on:

• Clear presentation of food and drinks

• Consistent lighting and framing

• Visuals that reflected the quality of the product

The outcome

The final result was a curated library of photo and video content that Next Level could use across multiple touchpoints.

• Visual menus that made ordering easier in the drive-through

• High-quality content that showcased the food and drinks clearly

• Reusable assets for social media and promotions

• A more engaging and intuitive customer experience

By focusing on how the content would be used, not just how it looked, the visuals supported both immediate customer decisions and longer-term marketing — helping Next Level present their offering with confidence from day one.